Imagine you are looking for your next vacation spot or a place to live. You come across this tunnel book full of bright colors, and rich history. The future of little rock is right in front of you. Little Name Big City is a tunnel book that created for Little Rock, Arkansas. I designed the book with enticing collages that have five different panels including Little Name Big City, Exploration & Development, Expand & Design, Innovation & Insight, and The Future. The circles in the middle indicate the idea of traveling through Little Rock and eventually reaching the future. It is completely see through to show they're are endless opportuntiies in Little Rock. This piece brings the story of Little Rock together, and leaves the audience wanting more.
My client for this project was the Little Rock Regional Chamber. Their tagline Love Little Rock is exactly what this business promotes. Little Rock Regional Chamber's role is to create economic growth, make sure every business is running smoothly, create endless opportunities and a great quality of life for the Little Rockers. The business is pushing innovative, design, and expansion everyday. For any inquiries about Little Rock Regional Chamber head to their website littlerockchamber.com or email them chamber@littlerockchamber.com
My target audience are individuals who are small business owners, interested in history, and have desire to travel, and be innovative. These individuals want to find a career in the design field in Little Rock and are looking to expand their business. This book gives a perfect piece for a small business owner that teaches them all the right tools to design. It lets them take a walk through Little Rock, and the tunnel gives the idea of the future. This idea that in Little Rock anything is possible, and theirs no one stepping in their way. After reading through the tunnel brochure their knowledge on Little Rock is perfect, and they will want to move to this city full of opportunites.
Thank you for exploring Little Rock with me, and checking out my re-branding project!
